The Reaxis logo is the single, complete brand identifier. It has been created to brand the name as it is used in the marketplace with a strong, contemporary presence. The components of this logo have been specifically arranged in a proportional relationship. Neither the arrangement of these components nor the components themselves should be altered in any manner. You can download the Reaxis logos for use here.
PRIMARY LOGO WITH TAGLINE
Monogram
Black
Reversed
Brand Colors
The intent in using color is to provide vitality, support positive attributes, and help distinguish the logo from other elements. These colors will be used throughout the brand system. Their use and integrity should be carefully controlled.
The Core Palette
The Core Palette consists of the colors to be used for the majority of the brand design and supporting assets.
PANTONE
1375 C CMYK: 0, 45, 96, 0
RGB: 255, 158, 24
HEX: #ff9e18
PANTONE
2728 C CMYK: 96, 78, 0, 0
RGB: 0, 71, 186
HEX: #2a51a3
PANTONE
7544 CMYK: 58, 41, 34, 4
RGB: 117, 133, 146
HEX: #758592
Brand Font
Bio Sans – ExtraBold is the primary font used with all caps for headline treatments. Body copy is to use Bio Sans – Regular. This font family should be used for all branded web, print, and marketing collateral. Always maintain consistent weights and text stylings.
PRIMARY HEADLINE AABBCCDDEEFFGGH HIIJJKKLLMMNN
Paragraph Body Text
AaBbCcDdEeFfGgH
hIiJjKkLlMmNnOoPp
QqRrSsTtUuVv
